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            <title>The Hyper-Efficient CMO</title>
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            <description>&lt;p&gt;&lt;p&gt;Rasmus Leth Skjoldan didn't just add AI to his marketing stack: he rebuilt it around it. In this session, he walks through how he architected a fully AI-enabled marketing funnel and how video feeds directly into his AI environment. A practical, systems-level look at what marketing leadership actually looks like when you stop treating tools as isolated and start treating them as infrastructure.&lt;/p&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.twentythree.com/the-hyper-efficient-cmo"&gt;&lt;img src="http://video.twentythree.com/64968571/128146688/85f69f58495dd4577283c141f6dd787e/standard/download-67-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</description>
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            <media:description type="html">&lt;p&gt;&lt;p&gt;Rasmus Leth Skjoldan didn't just add AI to his marketing stack: he rebuilt it around it. In this session, he walks through how he architected a fully AI-enabled marketing funnel and how video feeds directly into his AI environment. A practical, systems-level look at what marketing leadership actually looks like when you stop treating tools as isolated and start treating them as infrastructure.&lt;/p&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.twentythree.com/the-hyper-efficient-cmo"&gt;&lt;img src="http://video.twentythree.com/64968571/128146688/85f69f58495dd4577283c141f6dd787e/standard/download-67-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
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            <title>Video: The Marketing Leaders' Perspective</title>
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            <description>&lt;p&gt;&lt;p&gt;What does video look like from the top of a marketing organization? Not a production question, not a channel question: a strategic one. This panel explores how marketing leaders are thinking about video ownership, investment, and the gap between what video is asked to do and what it's actually set up to achieve. &lt;/p&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.twentythree.com/video-the-marketing-leaders"&gt;&lt;img src="http://video.twentythree.com/64968580/130059108/8d6c8829fb912f1f28c9a280a3fb0c86/standard/download-32-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</description>
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            <pubDate>Fri, 02 Oct 2026 13:10:52 GMT</pubDate>
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            <itunes:summary>What does video look like from the top of a marketing organization? Not a production question, not a channel question: a strategic one. This panel explores how marketing leaders are thinking about video ownership, investment, and the gap between what video is asked to do and what it's actually set up to achieve. </itunes:summary>
            <itunes:subtitle>What does video look like from the top of a marketing organization? Not a production question, not a channel question: a strategic one. This panel explores how marketing leaders are thinking about video ownership, investment, and the gap between...</itunes:subtitle>
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            <media:description type="html">&lt;p&gt;&lt;p&gt;What does video look like from the top of a marketing organization? Not a production question, not a channel question: a strategic one. This panel explores how marketing leaders are thinking about video ownership, investment, and the gap between what video is asked to do and what it's actually set up to achieve. &lt;/p&gt;&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.twentythree.com/video-the-marketing-leaders"&gt;&lt;img src="http://video.twentythree.com/64968580/130059108/8d6c8829fb912f1f28c9a280a3fb0c86/standard/download-32-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</media:description>
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            <title>Rasmus Leth Skjoldan: How One CMO Rebuilt the MarTech Stack Around AI</title>
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            <description>&lt;p&gt;Rasmus Leth Skjoldan, CMO at Hello Retail, shares how he rebuilt his MarTech stack around AI from the ground up, and why he stayed hands-on rather than delegate. Drawing on TwentyThree's AI features, he shows how long-form video now feeds an automated content pipeline, generating chapters, blog posts and cross-channel assets without a specialised team for each platform.&lt;/p&gt;&lt;p&gt;&lt;a href="http://video.twentythree.com/rasmus-leth-skjoldan-how-one-cmo"&gt;&lt;img src="http://video.twentythree.com/64968575/128235762/0786be84e6fc712bacccdf299d67ceb8/standard/download-60-thumbnail.jpg" width="600" height="338"/&gt;&lt;/a&gt;&lt;/p&gt;</description>
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            <pubDate>Fri, 02 Oct 2026 13:02:01 GMT</pubDate>
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